Google Algorithm Changes

Posted on Posted in Blog, Google Updates

It has been a daunting task to keep up with every Algorithm change that is released, or that will be released. Search Engine Optimization (SEO) is directly affected by each algorithm update, and every business and marketing professional should be aware of the upcoming and past changes. Choosing the right SEO professional to help your business stay within the “appreciated” section of the algorithm update can be difficult. In my experience, many marketing representatives will claim that they can get you to the number one spot on search engines such as: Google, Yahoo and Bing.

Unfortunately, this is not something that is possible for every website. We live in the “Age of the Algorithm”, and failure to follow the rules, will result in a website being penalized, or even taken out of the index for breaking the guidelines that have been implemented to stop Black Hat SEO tactics. We are going to discuss some key features of these updates, and lead you to a path that will keep your website within the guidelines, specifically Google.

In August of 2012, Google released an algorithm update labeled the Pirate Update. Now, before all of you swashbucklers start thinking about downloading music and movies illegally, think again. The Pirate Update specifically targeted websites that are infringing on copyrights. Copying and pasting copyrighted material is a bid no-no (you should have learned this back in school). Periodically, the algorithm update for Pirate will run, and a site that is infringing on copyrights will not rank well. If a site was impacted, the best course of action is to remove the content in question, and create your own riveting, and original information. Even if your site makes it through one of these runs, you may eventually get caught, and it’s not worth losing the traffic.

The Hummingbird Update was released in September of 2013, it was labeled Hummingbird because it was “precise and fast”. Having meaning in the content means not having a keyword box that just jumbles words together. This update takes the entire query into consideration, more so than just the keyword, but in a conversational manner. The goal was to not match particular keywords, but take the overall meaning over just a few keywords. The focus is better results, and bringing up indexed content that coincides with a better meaning. There are billions of webpages out there, many of those may have the correct keywords, but most of them will not fall in line with the contextual meaning.

On April 21st 2015 Google released one of the most talked about updates, and it was dubbed Mobilegeddon. The Google Mobile Friendly Update was  talked about for years, and developers were given plenty of time to adjust. From this day out, pages that were not mobile friendly would move down in ranking, giving plenty of room to sited that were responsive to mobile phones and tablets. There are still pages out there that are not mobile friendly, your best bet is to get your page up to speed. If you’re unsure if your page is not mobile friendly, there’s an easy way to check: Go to: Mobile-Friendly Test, and simply insert your URL.

Major updates now affect the SEO of every site. Companies have been penalized (Fortune 500 companies), and lost up to 33% of their traffic. Google expects you to follow the rules, and they enforces these rules with a firm hand. There have been several other updates that are relevant (some are definitely more relevant), but we will talk about those later. SEO is something that many business owners will need help with, hiring the correct professional is essential to the success of your business online. Being “above the fold” is beneficial to the sites that are there, and it takes a substantial amount of work to reach these spots. Making sure your content is relevant, and unique will help your site gain traffic and ranking. The best action is to hire a professional who will care for your site as if you were doing it yourself.

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10 thoughts on “Google Algorithm Changes

    1. We’re very happy to hear that you enjoyed our blog! We will have new blog posts weekly, check back for more interesting information. If you have any questions, don’t hesitate to contact us:

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